HUDSON YARDS | EDGE
Our collaboration with the Hudson Yards (Related Companies) team has resulted in a cutting-edge retail offering and store environment that extends the excitement of the breathtaking visitor experience.
Edge is the highest observation deck in the Western Hemisphere. A thrilling glass floor and angled glass walls are suspended mid-air, cantilevered over New York City to offer 360-degree views from 100 stories above the world’s most iconic city. The Hudson Yards neighborhood is a distinctive destination that is quickly becoming the heart of New York.
The store designs are inspired by the clean lines and architectural elements of Hudson Yards, with sparkling lights and reflective details paying homage to the spectacular city views. The finishes complement the glass and steel sculpture, providing a true sense of place and authenticity.
The product assortment includes locally made “In the Neighborhood” custom mementos and gifts, including many items exclusively designed for this partner like the custom Hudson Yards chess set. The stores are a place for souvenir seekers and collectors, locals, and tourists alike to savor and celebrate their one-of-a-kind visit to this iconic destination.
PARTNER
Edge | Hudson Yards
PARTNER SINCE
March 2020
INDUSTRY
Iconic
LOCATION
New York, NY